The original site, which was previously designed by another company using Adobe Flash, has been re-written by Ibex Internet in HTML and JavaScript – mimicking the look and functionality of the previous site, while at the same time making it both quicker and substantially more user accessible. In addition to its increased user accessibility, the site is now fully accessible and indexable by search engines. This rewrite rectified a disadvantage of the previous website, as unfortunately, Flash websites are inaccessible by search engines.

The benefits of effective online advertising cannot be disputed, as it is undeniably apparent that a site ranked over others in search engine results will receive more attention than those further down the list. To demonstrate the importance of effectual search engine optimisation, it is estimated that approximately 62% of search engine users will click on a result found on the first page of listings. In addition, 41% of people will change their search query if they don’t find what they are looking for on the first page, and an estimated 36% of search engine users believe that companies whose websites are returned at the top of the result listings are the top brands in their field. Statistics like these can seem shocking at first, but businesses hoping to reach their full financial potential can do little to ignore the importance of addressing their own ranking in the search listings. Gossel Ridding is now getting more notice than ever at www.gosselridding.com.
The Search Engine Optimisation (SEO) specialists at Ibex Internet have a proven track record of delivering impressive search engine rankings for the sites they handle, and would be happy to help you reach your full SEO potential.
For additional information on Ibex Internet and their services, questions, or comments, telephone Ibex Internet at (+044) 0845 226 8342 or fax (+044) 845 838 492.

The CMS provides a simple graphical user interface that allows the clients to create and edit content, add images and multimedia files to pages, and much more. Using the CMS, they can easily make changes to the site themselves, as well as update its existing content, such as the wording of paragraphs and images that are displayed. The CMS is accessible to the owners but runs in the background, and does not affect the look or functionality for visitors to the website. It would be fair to say that clients Anthony and Stephen were initially skeptical of the benefits of a CMS, but now say they have since become full converts. Anthony and Stephen operate their landscaping and groundwork business in the Kendal and Kirkby Lonsdale areas, transforming once dull outside spaces into functional, attractive areas which will enhance the look and value of your home. More than 80% of their work comes from personal recommendations from previous clients, and they only work to the highest standards using the finest quality materials. They offer friendly and helpful advice when it comes to planning your job, and they take on jobs of any and all sizes. They build stunning new patios and clean old patios back to new with their water rotary cleaning system.

For more information and a full list of their services, visit www.chaplow.co.uk.

For additional information on Ibex Internet and their services, questions, or comments, telephone Ibex Internet at (+044) 0845 226 8342 or fax (+044) 845 838 492.

A brand new website for Deluxe Boutique, an up and coming fashionable footwear store, launched Friday with the help of Ibex Internet and their new e-commerce platform, Platypus. Platypus was designed in-house by the Kendal based online solutions company as a bespoke e-commerce option for both present and potential online shop owners.

Sarah Burnett, owner of Deluxe Boutique, became one of the first adopters of the Platypus system after she teamed up with Ibex Internet to redesign her existing online shop.

“Utterly impressive,”

she remarked, when asked about her experience with Ibex Internet and Platypus.

Using Web 2.0 technologies, the latest and most innovative e-commerce functionality available is seamlessly integrated into Platypus. This innovative system allows online shop owners to sell at the cutting edge of technology – not only to customers in their own country, but also to customers abroad.
Product and overall shop organisation is improved for Platypus users. Its features include unlimited product categories, an advanced product attributes system, automatic product code generation, an integrated product search feature, related products system for up-selling, and flexible discount system.
Within Platypus, tax rates for specific geographical zones can be configured and shipping and payment options are customisable. Due to its unique stock handling and tracking system, it is easy to interface Platypus with existing EPOS (Electronic Point of Sale) systems. Platypus users also benefit from the built-in search engine optimization features, which include search engine friendly URLs, customisable page titles and meta-tags, and automated sitemap generation.

The staff at Ibex Internet is confident that Platypus is flexible enough to cater to any design requirement put to their design team and would be happy to answer any enquires you may have regarding Platypus.

If you happen to be browsing the new Deluxe Boutique website in the near future, Sarah personally recommends Pretty Ballerinas’ Marilyn style animal printed pumps in leopard print, which are a lovely and sophisticated compliment to any outfit. Pretty Ballerinas are worn by a bevy of women celebs, from Kate Moss to Kylie Minogue. Also to come highly recommended for the winter, Ewe boots are made from suede and sheep’s wool, and retail for less than half the price of similar Australian wool boots.
Browse Sarah’s range of fashionable footwear at deluxe-boutique.co.uk.

For additional information call us (+044) 0845 226 8342